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From 2014 to 2017, US$ 445 872 05 have been raised thanks to the contribution of Fybeca’s and SanaSana’s clients through the program “Tu Vuelto” (Your Change) and funds delivered by Corporación GPF and its Strategic Partners.

"Vidas con Propósito" (Lives with a Purpose) is an initiative of shared value of Corporación GPF and its brands Fybeca and SanaSana, in alliance with the Junta de Beneficencia de Guayaquil.

Its goal: To contribute to the comprehensive education of 1 300 girls and young women at the Santa Luisa de Marillac School.

"Vidas con Propósito" (Lives with a Purpose) is financed through the selling of products of the Fybeca and SanaSana brands and pharmaceuticals from Medigener to work in 4 components:

Women Empowerment: to train the education community (students, teachers and parents) on gender equality, empowerment, respect, defense of human rights, and non- discrimination. It comprises 185 Training hours, distributed as follows:

1) 54 workshops/81 hours for 7th to 12th grade secondary school students; 5 modules/60 hours Teacher Training; 9 conference/13 hours for parents; and 16 workshops/32 hours for 12th grade secondary school students. The workshops will be given by RIMANA, Escuela Sistémica del Ecuador, an organization dedicated to work on the formation and training of professionals, therapeutics for families, couples, children and adolescents.

2) Music Room Equipment: Purchasing of musical instruments such as guitars, drums, a piano, bongo drums, tambourines, as well as technical equipment such as microphones, amplifiers, and others, to enhance the musical ensemble of the Institution. It has been pedagogically demonstrated that the teaching of music has a positive impact on cognitive development, memory capacity, attention and concentration of children and young people.

3) Equipment of Infirmary and Biology Labs: As of 9th grade of secondary school, students receive basic infirmary classes and conduct practices at different hospitals of the Junta de Beneficencia de Guayaquil. The purchasing of equipment such as infirmary and biology simulation units will result in a more realistic patient management.

4) Canteen Hogar Calderón Ayluardo: Remodeling of facilities of the Hogar Calderón Ayluardo Canteen in a 145-m2 area, which will benefit 89 girls and 27 teachers.

This program will start in April 2018, and will coincide with the beginning of the 2018-2019 school year in the coastal region.


Treatment of poor children who are born with a club foot, a congenital condition that if not treated on time will affect the patient’s motor development, was covered through the program “Tu Vuelto” (Your Change). Beneficiaries were attended at the Dr. Roberto Gilbert Elizalde Children’s Hospital.

Beneficiaries: 208 children


Adjustments were made at the Lactarium of the Dr. Roberto Gilbert Elizalde Children’s Hospital. Nursing mothers are able to pump breast milk and feed their hospitalized children.

Beneficiaries: 876 children

The renovation and equipping of the Observation Unit at Hogar del Corazón de Jesús, was possible thanks to the contribution of Corporación GPF, its Strategic Partners and clients. This Unit serves to care for older adults in case of decompensation.

Beneficiaries: 350 older adults.